In its 13th year, Toyotaâ€™s sustainable Road Safety Education Program (TSEP)covers close to 7,50,000 students
- Toyota Safety Education Program (TSEP) instills a positive behavioral change in children towards road safety to reduce road safety
- Toyota is creating change agents with participation from over 18 schools from Delhi, 18 from Mumbai and 14 from Bangalore, across different phases.
- TSEP Module is in line with the Sustainable Development Goals 2030 set by the UN to train 200+ teachers and over 30,000 school children.
- The Sustainable Development Goals pledges to halve the number of global deaths and injuries from traffic accidents by 2020 and provide access to safe affordable, accessible sustainable transport systems for all, improving road safety by 2030
The program commenced in New Delhi in January this year, followed by the Mumbai chapter on February 3, 2020. The Bangalore state event was organized at Shishumandir, with participation from the Police and Traffic Departments along with TSEP school children and teachers who played.
TKMâ€™s Road Safety Initiatives for school children
- Toyota Safety Education Program: Toyota initiated this initiative in 2007 with an aim to educate school children and teachers to instill a sense of responsibility among the future road users through innovative classroom methodology, quiz activities, and state and national level events. Through TSEP, so far, Toyota has educated more than 740,000+ school children from grades 5th â€“ 9th on road safety across India
- Road Safety Hackathon: Under its Hackathon initiative, Toyota invites and incubates innovative ideas of students from grades 9th – 12th to drive the road safety mission with an ultimate goal of achieving â€œZero Fatalityâ€. Focus is given to provide a platform for young minds towards â€œIndia Road Safety Missionâ€
- Safety Model School: Safety Model School has been successfully implemented in Kolkata, Kochi, Delhi, Varanasi, Hisar, Rewari, and Mettupalayam (Coimbatore)
Mr. Vikram Gulati, Senior Vice President, External Affairs, Corporate Social Responsibility & Public Relations,
â€œAs a safety leader, we emphasize on creating a strong safety culture within and outside the organization. Toyotaâ€™s safety approach to meet zero traffic fatalities integrates people, vehicles and traffic environment. Today, some of the primary cause of road accidents are over speeding, drunken driving, overtaking and usage of mobile phones while driving. Through â€œToyota Safety Education Programâ€ our aim is to educate the future road users-school children on the importance of Road Safety and responsible road behavior to eliminate road fatalities. We all know that children are the decision makers of tomorrow who can bring the desirable transformations in the society. Hence, engaging with them an early stage through a sustainable education program is of paramount importance. I would like to take this opportunity to extend my sincere regards to all the participants and related stakeholders, and request everyone to pledge to work collectively to create a society of safer mobility for future generation.â€