The future of EVs and the EVs of the future: Automobile companies showoff their Electric Vehicle line up at the India Auto Expo 2020
Even though the high level of pollution is a hot topic of discussion and concern, it is still difficult for a consumer to invest in an electric vehicle to save the environment. Though alternate fuel does attract consumers, it is because of the price and fuel efficiency factor more than anything else. India has embraced CNG as the fuel is cheaper than gasoline and moreover, the kit is easy and comparatively cheaper to install in any vehicle.
The government on the other hand is the balancing factor and acts as our consciousness as they have always put more stress on environment, at least when it comes to emission standards and alternate fuel technology.
Many have knowhow, on their fingertips, of instances where Government policies may have affected the environment adversely but that debate will be kept out of the purview of this article.
Even though Electric Vehicles are in everybody’s mind, it will only be a hit with the general public when it is within a price range which is affordable for the majority car buyers. The government is leaving no stone unturned to push for a future where EV will dominate the sales in automobile industry. But at the end of the day it is all about how much the consumer is willing to shell out from his pocket, be it for any car, let alone for the higher priced EVs.
Will owning an EV begin to define or symbolize the higher income group the owner belongs to? Will it be about prestige more than anything else? Will prestige push the consumer to invest in an EV?
There may be many questions but the answers are already coming in from the automobile manufacturers. There are all ranges of EVs being offered around the world, and seeing the Indian Government invest heavily in EV infrastructure, it will attract these manufacturers to bring in their EVs to India as well. Department of Heavy Industry, Government of India has sanctioned 2,636 Electric Vehicles (EVs) charging stations in 62 cities across 24 States/UTs under FAME India (Faster Adoption and Manufacturing of Hybrid & Electric Vehicles in India) scheme phase II.
The auto expo saw a wide range of EV vehicles which ranged from sports cars, SUVs, mini cars, single seater cars, busses, trucks to electric two wheelers, showcased by global and Indian manufacturers. The public was going gaga over these EVs and so was the automobile industry over the response.
Indian Governments push to the Electric Vehicle infrastructure
The economy of scale will bring down the cost of EVs but there is competition from within the industry which is offering CNG and very fuel efficient and cheap and clean, compared to EVs of the same size, petrol and diesel cars, and the companies are having a tough time even selling these.
The car companies and the consumer are playing a game of who will blink first. Because of the 31 March 2020 deadline, the overzealousness of car companies to get rid of the BS IV stock is quite visible, and at the same time the consumer is in a mood to wait for some stability in the new car and bike launches. Plan B of the automobile companies could be to export the remaining stock to some country which is yet not up to date with the emission norms. Expect exports to go up in the automobile Industry post the 31 March 2020 deadline.